Art Direction
Photography
I coordinate and lead final project photography, planning, and executing shoots to ensure the vision and essence of all projects are thoughtfully captured. I manage an in-house photographer and videographer, and also collaborate with a network of freelance photographers as needed. The resulting imagery is used across print materials, conference collateral, WRA’s website, and social media. I’m passionate about translating design into visuals that feel as intentional as the spaces themselves.
Irving ISD Magda A. Hernández Institute of Wellness and Professional Learning (MAHI) | Photographer: ©Parrish Ruiz de Velasco
Dallas ISD Career Institute North | Photographer: ©Gary Logan
Van Alstyne ISD Van Alstyne High School | Photographer: ©Gary Logan
Van Alstyne ISD Van Alstyne High School | Photographer: ©Gary Logan
Melissa ISD East Cardinal Middle School | Photographer: ©Parrish Ruiz de Velasco
Graphic Design
I also guide visual direction in collaboration with graphic designers, translating brand strategy and creative vision into cohesive design systems and campaign assets. My current role as Content & Communications manager bridges messaging and visuals. Each deliverable feels intentional, aligned, and impactful.
WRA 70th Anniversary Social Post
WRA 2025 Rebrand Preview
WRA 70th Anniversary Postcard
Caudill Award Instagram Carousel Post