Social Media

Reels

I lead the creative direction and execution of organic social content at WRA Architects, transforming projects and fun milestones into engaging short-form content. I craft each piece I post — from concept and storyboarding to caption writing and editing in Adobe Premiere Pro — to be polished, intentional, and aligned with brand strategy.

Achieved 3–5% month-over-month follower growth through consistent content strategy and increased visibility
Increased overall engagement rate from ~1.5% to 3.5% by optimizing content formats and storytelling
Improved average post interactions (likes + comments) by 15–25% quarter-over-quarter
Expanded average post reach by 20–30%, increasing visibility among educators, partners, and industry audiences
Grew reel and video views by 2–3× through the introduction of short-form video content

2025 WRApped

What made your year special? We asked the WRA crew, and here’s what they had to say.

Every Exterior Tells A Story

Take a look at some of WRA’s most iconic campuses— where exterior design balances artistry with function, shaping spaces that welcome students, define identity, and create lasting impressions from the outside in.

Caudill Award Sizzle Reel

The future of career and technical education starts at Dallas ISD’s Career Institute North. An award-winning campus by design. 🌟

Dallas CANstruction

We come in Peas! From Andy’s room to NorthPark Center, our Little Green Man has landed…in cans! 🫛 Watch as we brought him to life using over 7,000 cans for CANstruction Dallas.

Instagram Feed

Strategically designed and curated Instagram content that reinforces WRA Architects’ identity as a vibrant, collaborative, people-first firm, infusing the brand’s digital presence with energy and personality.

Instagram Carousel Cover for Early Childhood Center

Project Ribbon Cutting Ceremony (Instagram Story)